Resources Library by ANA

Satisfied with your customer analysis methods?

While there has been good progress in the past several years in the conceptualization and understanding of the determinants of satisfaction, analytic methods for understanding customer satisfaction have been stagnant.The authors first review these...

Catalogue: Latin America 2005

Authors: Leopoldo Neira, Steve Cohen

Company: Dichter & Neira

October 23, 2005

Effects of frequent participation on panellists' responses

This paper addresses the impact of frequent responders on online panel research.Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Company: Research Now SSI

April 17, 2005

An exploratory study of the non-participation in the online surveys using access panels

During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Studies on access panels have extended to brand image tracking, advertising campaigns, lifestyles and values surveys...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Philippe Jourdan, Valerie Jourdan

April 17, 2005

What is "grown-up"?

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the 'traditional C.V.' of the individual. This leads to the conclusion...

Catalogue: ESOMAR Conference On Age 2005

Authors: Marc Sasserath, Christiane Wenhart, Nora Krahl

January 30, 2005

Emotional responses to brands and product categories

Emotions are associated with everything we experience, including communication, purchase and consumption related to brands.Emotions are unconscious underlying elementary processes, to be distinguished from feelings. Emotions can be observed as...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Flemming Hansen, Larry Percy, Rolf Randrup

September 19, 2004

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Bill Ridley, Kelvin MacKenzie

June 17, 2004

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Paul Summer, Peter Masson

June 16, 2004

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong

May 11, 2004

Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Bill Ridley, Kelvin MacKenzie

June 16, 2003